WHY CONCRETE?

WHY CONCRETE?

The question is often asked , why use concrete for decorative items such as tile and counter-tops? There are many answers to this question, but here are a few:

  1. Concrete can be easily customized. You can change the color, shape, size or finish easily without a lot of retooling and cost as opposed to stone or porcelain tile. Asking a tile or stone factory to change the color or shape of a tile for just one order would either be cost prohibitive or just not be possible. With concrete it is possible at a relatively inexpensive cost. Customers and designers can now get exactly the product they are looking for instead of what is produced at a foreign factory.
  2. Concrete is green. Concrete products are not fired in a kiln and require no glazing, thus saving energy costs. Concrete is colored using organic powders or stains and sealed with environmentally friendly sealers. In fact our matte and semi-gloss sealers and some of our stains are plant based.
  3. Concrete is handmade and unique. The look of concrete is distinct and should never be used as a replacement for another product. If someone wants concrete to look exactly like another product they are showing you – tell them to purchase that product. There is no advantage to picking concrete over an existing product. Concrete products should be sold as unique items not as “copy cat” items. Furthermore, most concrete products will not be perfect. Slight imperfections give concrete its character and distinctiveness. These imperfections should be celebrated because you know you are receiving a handmade item that was made exclusively for you.
  4. Concrete is permanent. If maintained properly concrete will last a lifetime. The key is to maintain the concrete with proper cleaning and sealing. All our concrete products are factory sealed and only require cleaning at first. Sealers will eventually breakdown over time and need to be resealed depending on cleaning, types of cleansers, environmental conditions etc. Please refer to cleaning and maintenance section for more information.

Here are just a few reasons for making decorative items out of concrete. If you have any questions regarding concrete or the items Homestone sells and produces , please contact us at 716-683-3054 so we can help answer any questions you may have.